What is the most important metric when launching ads for a new product?
It’s not LTV, CAC, or any other marketing number.
It’s the speed of experimentation.
Let’s be honest: no one ships a perfect funnel on day one. We have to test a lot of assumptions and go through trial-and-error cycles multiple times.
The faster we learn, the faster we get to something that actually makes money.
And speed of experimentation isn’t about how fast we can run an A/B test or launch a new funnel. It’s about how the whole offer is structured and how quickly feedback comes back. If we have to wait a week-long trial period and then a few months to learn whether we’re earning back our ad spend, our loops are painfully slow.
Early on, we need to move fast – even if that means leaving some money on the table by not offering weekly subscriptions (unless we make back our ad spend on a single weekly subscription, of course).
[this cat hopes we focus on the right thing]
