Performance vs Traditional Marketing

Dilemma solved

We all have our biases. As someone who’s heavily involved in a business based on performance marketing, it’s difficult to see value in traditional mediums – TV, radio, newspapers. They’re hard to measure, slow to convert, and feel like betting in a casino. You launch something and just hope it works. Of course, there are tools to measure traditional marketing, but they often feel out of place – like we’re trying to apply performance marketing principles where they don’t fully fit.

After reading Demand-Side Sales 101 by Bob Moesta, I finally found a way to resolve the dilemma around performance vs traditional marketing. It’s not one or the other – they serve completely different purposes and target potential customers at different stages. Performance marketing is great for converting people and driving sales, while traditional marketing solves an entirely different problem.