In sales, FAQs aren’t “Frequently Asked Questions.”
A better framing for sales FAQs
If we want FAQs to help conversions, there’s a better meaning:
Fear-Addressing Questions.
We all have fears before we buy.
The product might not fit. We tried this before. We won’t use it enough to justify the cost. The quality might be poor. They might misuse our data. Any of these can stop a purchase.
When we reframe our landing or paywall FAQs around fears, it gets easier to answer them – some need reassurance, some need a simple stat, others need a clear guarantee.
[this Georgian cat isn’t afraid anymore]
