How to learn why people aren’t buying your product?
The power of FAQs
FAQs are powerful but rarely get enough love. They’re often written as an afterthought. Many landing pages and paywalls skip them entirely. Let’s fix that – and use FAQs to boost conversions and, more importantly, learn.
Use an AI tool to brainstorm 10-15 reasons someone might not buy. Ideally, you already know these off the top of your head – but no one’s perfect.
Rewrite each concern as a clear question with a concise answer.
Publish them as FAQs on your landing page or paywall. Randomize the order on every load and keep answers collapsed by default.
Track which questions get opened the most (that’s why the randomization is important).
Use these insights to improve the funnel: clarify copy, tweak the flow, or add targeted promos if needed.
[this Turkish cat is tired of guessing why people aren’t buying your product – help him]
