Doing SEO? Forget Google.

There is a better tool to use

Their Search Console is dated and not actionable, and their ranking policy is opaque. When we follow their recommendations, nothing changes in actual results. As the N1 search engine, Google simply doesn’t care.

There’s an underdog that’s often overlooked: Bing.

Its Webmaster Tools are far more actionable, and the recommendations feel more on point—they flag real issues on your pages, not just “your page is slow, but if you improve it we won’t care.”

And if we fix issues for Bing, it can help on Google as well.

Bonus point: ChatGPT uses Bing as one of its sources when searching.

[this Georgian cat looks at your Google Search Console and doesn’t know what to do either]