A must-read on positioning for founders

“Obviously Awesome” by April Dunford

I rarely recommend books, but I found a gem recently – “Obviously Awesome” by April Dunford.

While reading it, I kept thinking, “I should’ve read this years ago.” It’s practical, well-focused, and it reshapes how we launch (or relaunch) any product.

It’s a book about positioning, yet it pulls together Jobs-to-be-Done interviews, marketing tactics, product creation, and validation into one clear, concise framework.

If I had to read a single book before launching anything new, this would be it.

[this Georgian knows something about positioning]